Small Business Saturday: Supporting Local Together

Small Business Saturday is celebrated each year on the last Saturday of November, right after Black Friday. First launched in the United States in 2010, it was created as an alternative to big retail sales and as a reminder of the importance of local shops, family-owned businesses, and independent entrepreneurs. These businesses form the backbone of the economy and add character to our neighborhoods.

🌍 Why does it matter?

Small businesses are more than just stores. They are bakeries, coffee shops, bookstores, ateliers, craft workshops, and family restaurants — places that bring warmth and individuality to our daily lives. They create jobs, support communities, and preserve traditions. By shopping local, we are investing in our neighbors, our friends, and the future of our cities.

📈 Impact on the economy

Research shows that every purchase at a small business has a multiplier effect: money stays in the community and helps it grow. Unlike large corporations, local entrepreneurs often source from nearby producers, reinvest profits into the community, and provide a personal touch that makes shopping a unique experience.

💡 How can we help?

Supporting small business is easier than you think:

• Buy holiday gifts from local shops.
• Choose neighborhood cafés and restaurants.
• Share your favorite spots with friends or leave online reviews.
• Promote local brands by sharing their posts on social media.

Even a small purchase can make a big difference.

❤️ A day of gratitude

Small Business Saturday is more than just a shopping day — it is a day to say thank you. It is a chance to appreciate the hard work, creativity, and dedication of those who run their own businesses to make our communities vibrant and diverse.

When we support small businesses, we support the beating heart of our communities.