NBA and NFL: Going Global

In 2025, the NBA and NFL are solidifying their transformation from American leagues into global sports powerhouses. Their international expansion strategies are reshaping fan engagement and opening new commercial frontiers.

NBA: From Exhibitions to Regular Season

• Melbourne, Australia — The NBA x NBL: Melbourne Series in October will feature the New Orleans Pelicans facing Melbourne United and the South East Melbourne Phoenix at Rod Laver Arena.
• Abu Dhabi, UAE — Regular season games between the New York Knicks and Philadelphia 76ers are scheduled in October at Etihad Arena, marking the growing importance of the Middle East market.
• Europe — The NBA has announced regular-season games in Berlin, London, Manchester, and Paris for 2026–2028, showcasing a push to build fandom across the continent.

NFL: American Football Across Continents

• In 2025, the NFL will host seven regular season games in five countries — a new record. First-time matchups are planned in Spain (Madrid), Ireland (Dublin), and Brazil (São Paulo).
• All 32 teams are now part of the Global Markets Program, gaining marketing rights to develop international fan engagement.
• Plans are underway to hold a Super Bowl overseas, signaling the league's ambition to become a global sporting event.

Why It Matters:

• Strategic expansion elevates both leagues beyond their U.S. roots into truly global brands.
• Commercial growth is evident through increased media deals, sponsorships, and exposure to new fans.
• Cultural impact is significant — these games become moments of cross-border connection and shared experience.

Summary: NBA and NFL’s expansive move in 2025 demonstrates a new era of global sport — where teams, games, and fans converge across continents, redefining the future of athletic entertainment.